We hope this list has given you some inspiration for your next social media marketing campaign so that you can truly stand out! Not only does social audio help build credibility and trust for your brand, but it also opens the door for interactive communication with your community. "Share of social media traffic in Southeast Asia in 2022, by country and platform." 1Source: https://datareportal.com/reports/digital-2021-india, 2Source: https://datareportal.com/reports/digital-2021-indonesia, 3Source: https://datareportal.com/reports/digital-2021-indonesia, 4Source: https://datareportal.com/reports/digital-2021-japan, 5Source: https://www.trenders.co.jp/news/1772/, 6Source: https://datareportal.com/reports/digital-2021-thailand, 7Source: https://datareportal.com/reports/digital-2021-thailand, 8Source: https://www.facebook.com/iq/insights-to-go/tags/thailand, 9Source: https://datareportal.com/reports/digital-2021-taiwan, 10Source: https://datareportal.com/reports/digital-2021-south-korea. The platform is accessible on multiple devices, including computers, mobile phones, and tablets. Cambodia Influencer marketing has been the talk of the town for the past few years, and for good reason. Release date refers to the date of access. Well also get a chance to explore some of the topics Ive covered in more detail during the upcoming panel discussion, but just in case I dont get a chance to answer your specific question, please feel free to ask me questions on social media too youll find me on LinkedIn and Twitter as eskimon [please feel free to add your questions in the comments section below this post too]. It is an all-in-one messaging super app that also provides services such as payment, news feed, bookings, food delivery, and more. Reliable data in simple displays for presentations and quick decision making. And Vietnamese social commerce shoppers are quite loyal. (Indonesia is in first place, followed by the UK at #2, Thailand at #3, and Malaysia at #4. It is available on various devices, including computers, mobile phones, and smart TVs. It's proven to be a highly effective way of reaching specific audiences. Get in touch with us. Our recent Digital 2021 April Global Statshot Report reveals that global internet adoption has just passed the 60 percent mark, meaning that 6 in every 10 people alive on Earth today now use the internet. 93.3% of internet users are on Facebook, while 86.2% are on LINE7. These reports offer in-depth insights into digital behaviours across more than 230 countries and territories around the world, exploring how people of all ages use the internet, social media, mobile devices, and ecommerce. Social media statistics for Thailand in 2022. Fill out the form below to get started. A whopping 100% of internet users between the ages of 16-64 use or visit a social networking site monthly, and 95.1% actively engage with or contribute to social media. PayPals Asian social commerce report notes that: No wonder 69% of Philippine merchants not doing social commerce are looking to get in on the action. Business Solutions including all features. In, StatCounter. Asia-Pacific will no longer produce huge increases in new social network users, but the sheer scale of the region means it should remain front and center for social media marketers. It has since evolved from a search engine and offers two social media services, Naver Cafe and Naver Blog. . The most popular is YouTube, with 89.6% of internet users on the platform. However, usage and popularity vary significantly between countries. Turning customers into advocates isnt always easy. Due to varying update cycles, statistics can display more up-to-date However, Cambodian shoppers still prefer using cash-on-delivery as their primary payment mode, keeping part of the social-selling process analog.. Close behind are Facebook and LINE, with 89.2% and 88% respectively. Instagram Instagram's user count has grown to over 1 billion and still counting, making it one of the best social media channels for e-commerce business. Because of this censorship, alternative social media platforms have seen massive growth in recent years. Posted 4:54:45 AM. What separates the apps is SNOWs myriad of filters and stickers, which incorporate augmented reality. The average amount of time spent per day on social media is 1 hour and 8 minutes, while the average number of social media accounts owned per internet user is 6.3. Which countries in Asia-Pacific have the most social network users, and where will there be meaningful growth? View social media market share by year Last 12 Months 2021 2020 2019 2018 2017 View all years. Statista assumes no There are 4.33 billion social media users around the world today, equating to more than 55 percent of the worlds total population. WeChat With around 1.3 billion active users, WeChat has quickly become one of Asia's most popular social media platforms. In fact, the Asia Pacific region is expected to see a growth of over 30% in the influencer marketing platform market between 2019 and 2025. . KEY STAT: Facebook will have 934.3 million users in Asia-Pacific this year, more than it has in any other region. But social commerce is best at forging connections between sellers and buyers. Find the best Social Media companies and startups to work for in South East Asia on Wellfound (formerly AngelList Talent) - See company jobs, overviews, benefits, funding info, employee reviews, and more. Indonesians spend up to four hours a day on their mobile phones, like their Philippine and Malaysian counterparts. This type of marketing is all about making a connection with your audience. Short Video Content will Dominate Social Media Platforms, 68 Circular Road #02-01, Singapore, 049422. 1), WhatsApp (No. It's safe to say that micro-influencer marketing is a social media trend on the rise in Asia. In Taiwan, social media is hugely popular among internet users. Indonesians mostly use social media platforms to communicate and interact with friends and family in an archipelago with over 17,000 islands. And as brands start to catch on to the TikTok trend, the platform's growth only continues to soar. Facebooks dominance means social commerce is a hit here compared to eCommerce marketplaces, to the point that Facebook has become synonymous with the internet at large. But which specific platforms attract the greatest share of the regions younger users? Note that GWI doesnt include YouTube in its social media questions, which explains why it doesnt appear in these rankings. Well start off with a quick look at the global state of digital for context, before going on to look at the specific behaviours and preferences of South-East Asias young adults. The program offers three areas of concentration: Austronesian Studies (Indonesian and Malaysian Studies), Thai Studies, and Vietnamese . This is according to Hootsuite's report. Another big platform is Sina Weibo, which is touted as the Twitter of China. You can only download this statistic as a Premium user. With over 325 monthly active users, it hosts both user-uploaded videos and full-length movies. Consumers in Asia want to trust the brands they buy from, and they're more likely to do so when they see real, personal experiences from other customers. Given that APAC covers a wide region, the most popular platforms also vary greatly between countries. The most regularly watched esport is PUBG Mobile , which is watched by a striking 40% of SEA's esports audience. Collectively, these platforms rack up the following statistics: PayPals Asia report on social commerce also states that 80% of Indonesian online merchants sell on social media. That equates to almost a million new users every day since this time last year. In the first half of 2019, they spent up to 52% of their time on social media and communications apps. Micro-influencers are relatable and authentic, often sharing personal experiences that their followers can relate to. The days of Asia-Pacific regularly producing double-digit growth in social network usership are over, but bright spots still abound for platforms like TikTok, Instagram, and Snapchat. Buying on social media is all about community and trust. In GWIs ongoing study of digital behaviours across 47 of the worlds top economies, the Philippines consistently comes out top in terms of time spent using the internet. Please do not hesitate to contact me. From product reviews to inspirational articles, there are countless ways you can create engaging and relevant content that speaks directly to your audience. The app has seen plenty of successful marketing campaigns and is considered one of the most effective marketing platforms. You've come to the right place! The overwhelming popularity of Facebook in the region has led to four Southeast Asian countries appearing in the top ten of largest advertising . That means big opportunities for brands like yours to connect with consumers on platforms like, That's why we've put together a list of the top social media, In countries like Singapore, micro-influencer marketing has seen high growth in segments like food, beauty, fitness, and health. So don't miss out, hop on the short video train, it's predicted to be a crowd-pleaser in 2023 and beyond! Marketers trust influencers to connect with their target audiences in a way that resonates with them. While Youku isnt a social media platform, it still deserves a spot on this list due to its sheer number of users. That's user-generated content, or UGC for short! We also examine user trends among the major international platforms and those in China. Also, eCommerce is the king here, with 30 billion app sessions over six months (and with Tokopedia as the top-performing marketplace). Youku is free to use, but it also offers paid subscription services that give users access to additional content and features. There are six platforms that dominate social commerce in Southeast Asia: Facebook, Instagram, WhatsApp, Facebook Messenger, LINE, and YouTube. And, guess what? In Southeast Asia, e-commerce big-hitters like Tokopedia and Zalora are also incorporating influencer marketing into their campaigns. Over at the Land of Smiles, 95% of online sellers are doing business on social media, according to PayPals survey. More recently, they have developed LINE Wow, which provides premium food delivery, and is a significant competitor to Uber Eats in Japan. Below are the top social platforms used in Asia that are excellent channels for online selling and customer service. Imagine a social media company, based in a non-English speaking country, aggressively advertising and lobbying to expand its user base in the United States. Instagram ranked second at 21 percent, but in contrast to the user numbers that I shared in the previous section WhatsApp ranked third, with just over 15 percent. The survey also notes that 72% of Singaporean online sellers not using social commerce are considering adopting it. to incorporate the statistic into your presentation at any time. Are you interested in testing our business solutions? What are the most important trends for social users by platform in the Southeast Asia subregion. Please do not hesitate to contact me. It's where people go to research brands, discover new products, read reviews, and even reach out to companies directly. Ready to level up your brand's social media game in Asia? Results: 975 travellers were analysed - the majority (817, 83%) being tourists. But with that, thanks very much for joining me today I hope you found this session useful, and I look forward to seeing you again sometime soon, somewhere across the internet. At 4 hours and 15 minutes, internet users in the Philippines spend the most amount of time on social media per day across APAC. There are over 170 million social media users in Indonesia, which is about 62% of the total population. That's the power of branded content in action! liability for the information given being complete or correct. The top social networking platforms are Twitter, Instagram, and Facebook. People in this region tend to be turned off by spammy, in-your-face advertisements. It launched a new feature that allows teachers to live stream lessons, and students can submit their homework through the platforms file-sharing function. That's why we've put together a list of the top social media marketing trends and strategies in Asia that are shaping the market in 2023. Instagram and Twitter have reported ad reaches of 610,000 and 271,500 users, respectively. However, YouTube usage is catching up. 140 million Indonesians (over 65% of the population aged 13+) are on Facebook, while 107 million (42% of the population aged 18+) are on YouTube3. QQ works best on desktops and is mainly used to send emails or share files. Explore Malaysia digital marketing opportunity brought by increased internet usage and robust economic growth. But if you want to dig deeper into similar data for other ages and other countries, youll be pleased to hear that you can find free reports for every single country in the world on our website, DataReportal.com. Unlike Cambodia, where social commerce rules, in Vietnam eCommerce marketplaces reign supreme, with 91% of shoppers buying from there. Well, once again, the data holds some surprises. It's not a new idea in digital marketing, but it's still an effective way for a brand to build credibility and boost conversion rates. In addition to messaging and voice and video calls, KakaoTalk also offers features such as a social network, gaming, and even a payment system. For more on the social media landscape in Japan, check out our complete guide to social media in Japan or our article on the different ways Japanese people use YouTube, Facebook, Twitter, and Instagram. And in fact, social media activities now account for almost a quarter of this age groups waking life, assuming that the typical person sleeps for between 7 and 8 hours a day. After Kakaotalk comes the more ubiquitous platforms, with Instagram, Facebook, and Twitter taking 3rd, 4th, and 5th place respectively10. LINE is a Japanese messaging app that is popular across Asia. And digital content can easily drive impulse purchases. Industry benchmarks for the most important KPIs in digital marketing, advertising, retail and ecommerce. Social Networks in Asia-Pacific (Excluding China), 2020-2025 (millions), Social Network Users in Asia-Pacific, 2020-2025 (billions, % change, and % of internet users), Top 10 Countries in Asia-Pacific, Ranked by Social Network Users, 2022 (millions), TikTok Users in Asia-Pacific, 2019-2025 (millions, % change, and % of internet users), Top 5 Countries in Asia-Pacific, Ranked by TikTok Users, 2022 (millions), Snapchat Users in Asia-Pacific, 2020-2025 (millions, % change, and India as a % of APAC Snapchat users), Social Network Users in India, by Platform, 2020-2025 (% of social network users), Social Network Users in Southeast Asia, by Platform, 2020-2025 (millions), Social Network User Growth in Southeast Asia, by Platform, 2022 (% change), Social Network Users in Select Countries in Southeast Asia, by Platform, 2022 (millions), Social Network Users in Indonesia, by Platform, 2020-2025 (% of social network users), Social Network Users in China, 2020-2025 (millions, % change, and % of internet users), Douyin Users in China, 2020-2025 (millions, % change, and % of internet users), Top 10 Countries in Asia-Pacific, Ranked by Social Network User Penetration, 2022 (% of internet users), Facebook Users in Asia-Pacific, 2020-2025 (millions, % change, and % of internet users), Instagram Users in Asia-Pacific, 2020-2025 (millions, % change, and % of internet users), Twitter Users in Asia-Pacific, 2020-2025 (millions, % change, and % of internet users), Social Network Users in Japan, by Platform, 2020-2025 (% of social network users), Social Network Users in South Korea, by Platform, 2020-2025 (% of social network users), Social Network Users in Australia, by Platform, 2020-2025 (% of social network users), Social Network Users in New Zealand, by Platform, 2020-2025 (% of social network users), TikTok Users in Southeast Asia, 2020-2025 (millions, % change, and % of internet users), Instagram and TikTok Users in Southeast Asia, 2020-2025 (% of internet users), Social Network Users in Asia-Pacific, by Platform, 2021-2025 (millions). Now you know where to reach your customers. When choosing from the apps available, you must consider the audience for your brand. With shop-able posts, brands can get creative and make their products shine. But its also interesting to note that Twitter attracts almost as many people in this cohort as TikTok does, which again tells quite a different story compared to the one we often see in the news. It also ranked first globally with the most mobile downloads of Whatsapp and Tiktok in 2020. With over 639 million monthly active users, QQ tailors more to the Chinese market, whereas WeChat has more users from outside of China. The ultimate list of Linkedin Statistics that you need to know in 2023. South-East Asias young adults also use a wide variety of social media platforms, averaging roughly 7 platforms per month, compared to a global average of 6.3 platforms for users across all age groups. Top influencers and experts flock to the app to share their knowledge and collaborate with others in their niche. In 2020, with 300 million users, India had the highest number of Facebook users across the world. For example, you can reach 100 percent of South-East Asias Facebook users aged 16 to 24 on at least one other social media platform, and the same is true for the users of Instagram, TikTok, and Twitter. Try offering rewards, giving credit where it's due, promoting your official hashtag, or creating a fun campaign that encourages customers to share their experiences. LINE is Japan's most popular social media platform. Meanwhile, that average rises to more than 8 platforms per month for young adults in Malaysia, the Philippines, and Singapore. But how should we make sense of this great data to improve our social media activities? Global social networks ranked by number of users 2023, Number of global social network users 2017-2027, Social media: global penetration rate 2023, by region, Internet penetration SEA 2022, by country. As long as that stores products are of good quality, have a wide range of goods available, and have responsive owners and customer service, that is. The use of social networks remains above all useful for keeping in touch with family and friends, for 47.5% of users aged 16 to 24. With short attention spans, especially in the Asian market, marketers need to get creative to stand out. WHATS IN THIS REPORT? Its essential to consider who you are trying to reach, how you will reach them within the app, and what tailored content you can produce to keep them engaged when choosing your Asian social media networks. All Platforms Desktop Tablet Mobile View social media market share by region Worldwide Africa Asia Europe North America Oceania South America United States Of America United Kingdom India Canada Germany View all regions. Only Vietnam falls below the global average, but Vietnamese people still spend an average of 6 hours and 47 minutes online each day. Just take a look at Dove's iconic "Real Beauty" campaign. Plus, shop ads are personalized based on a consumer's social media activity, making it easier to reach a targeted audience. The live streaming genre where people broadcast their daily life is also known as in-real-life (IRL). (February 28, 2022). Different social media platforms have different market potentials, so it's important to choose the right one for your brand. It's important to keep up with the latest social media trends, especially in a heavily-penetrated market like Asia where there are hundreds of competitors. WeChat has many features but is predominantly a messaging service with around 38 billion messages sent daily. The sales value of social commerce worldwide is forecast to keep growing at a steady pace, reaching 2.9 trillion U.S. dollars by 2026. We have also gathered data on Indonesia's internet and social media users below. But fear not! LinkedIn also has a strong presence, with over 37% of active social media users using the platform. But, Clubhouse isn't the only game in town. spend the most amount of time on social media per day across APAC, 89.3% of the entire South Korean population, https://datareportal.com/reports/digital-2021-india, https://datareportal.com/reports/digital-2021-indonesia, https://datareportal.com/reports/digital-2021-japan, https://datareportal.com/reports/digital-2021-thailand, https://www.facebook.com/iq/insights-to-go/tags/thailand, https://datareportal.com/reports/digital-2021-taiwan, https://datareportal.com/reports/digital-2021-south-korea. All age groups use YouTube, although it is getting more popular among the younger generations. However, the number of people using social media is growing even faster. It will have 60% more users than Snapchat and twice as many as Twitter this year. Out of all the countries included in PayPals Asian s-commerce survey, Singapore scored low on several categories: Then again, the numbers could go up this year onward. KakaoTalk is a free mobile messaging app that allows users to send and receive messages, photos, videos, and voice messages. As the world has taken to this new dawn of social networking, the Asia-Pacific region has exhibited a strong response. The average daily time using social media is 1 hour and 56 minutes and the average number of social media accounts per user is 8. All of the stats that Ill be sharing with you today come from the ongoing Global Digital Reports series that I produce on behalf of We Are Social and Hootsuite. Listen up, marketers! The Malaysia Country Commercial Guide of the US Department of Commerces International Trade Administration names 10 of the countrys most popular social commerce platforms, but were including just the top five here: Filipinos love social mediaso much so that their country has been labeled the Social Media Capital of the World. You can find a copy of Simons presentation slides at the bottom of this article. This means that advertisers have an opportunity to get creative and come up with new and engaging ways to market their brands. The other, YouTube, is primarily video-focused but still has messaging capabilities that follow the account and work over any viable device. We Are Social and HootSuites joint 2020 report on Malaysia adds that eCommerce is doing well in this country. So, what makes TikTok so effective for marketing? To put these numbers in context, its worth highlighting that young adults in South-East Asia now spend 4 times as much time using the internet as they spend watching television and that includes time spent watching streaming platforms like Netflix. It is important to note that there is localized preference such as Line with a whopping 86% usage in Thailand and Zalo with a respectable 77% usage in Vietnam. As for what products the Vietnamese buy on these platforms, fashion products are at first place with 55% of all purchases. QQ is a cross-platform instant messaging and VoIP software service developed by Chinese tech giant Tencent. We are happy to help. Take the "Squid Game Challenge" on TikTok for instance, it took the world by storm and even had influencers from all over joining in. There were 56.85 million social media users in Thailand in January 2022.. 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