Talk about whats in it for them. "Deborah is very sweet, sincere, honest and professional and a wonderful writer. Thats why today, I am giving you my seven real estate copywriting rules that professional writers swear by. GPK was so pleased with the new website copy that it also had Susan Greene write its presentation sales deck, which it uses to introduce the company to both corporate and individual clients. Claude Hopkins put it best: images are salespeople themselves. Excellent content methods (like white hat SEO methods) require time . That means you're looking at $10,000 to $14,200 per sale - significantly more if you sell luxury properties. As a buyer, it isolates you and hardly ever gets read. It is stodgy, business phrases put together with your name on it. Seduce your market by speaking to all five senses, honing in on the transformative potential of featherlight formulas and fragrant applications. Download it once and read it on your Kindle device, PC, phones or tablets. Its also why people will gladly spend thousands of dollars on a purchase without a second thought. Selling Hudson - Show a Floor Plan. Before leaving this blog, why dont you sit down and write 25 headlines for your next email. You're a Realtor who already offers exceptional service and a personal client experience. Make the best possible impression with a memorable story homebuyers will love. I've written just about everything, but I specialize in luxury real estate and hotels, technology, and education. The basic structure for writing real estate listing descriptions, according to Real Estate Express is: Headline Opening statement Narrative description of features Special promotion Call to action Trusted by the world's leading brokerages. Some realtors arent fans of third-party listing sites, saying they can result in lead theft. Working on luxury real estate marketing. This is where even great writers stumble. Luxury brands thrive on thus. That's where I make an impact as a real estate copywriter. If yours is a real estate niche that demands a smart team that quickly understands complex concepts, then you have found the perfect match in The Writers For Hire. In the first part of the sentence (If you are like most people), the readers desire to be like others is being used to draw them into the action they are supposed to take in the second part of the sentence. LUXURY RESIDENTIAL REAL ESTATE. TheAssociation of Real Estate License Law Officialsestimates there are about 2 million active real estate licensees in the United States. Since neuro refers to neurology, linguistic refers to language, and programming refers to how they interact with one another, learning NLP is like learning how to train the mind with words. A nationally recognized founder, branding expert, and industry thought leader, Emile cut his teeth in real estate in 2007 crafting marketing strategies for the Chrysler and MetLife Buildings. Secondly, hone in the emotion. Remember that and you will someday take all my clients away. Would it be the perfect starter home for a young couple beginning to build their family? Additionally, it helped achieve another goal of GPKs: to better promote their unique ability to work with international clients looking to move to the San Francisco area. Sign up to receive expert real estate marketing strategies. That starts with getting lots of targeted traffic to your website with a balance of strong SEO tactics and strategic real estate advertising ideas. Whether advertising on a third-party, real estate website, your own website or the MLS, using the right words and phrases is the best way to tempt buyers and get your listings sold quickly and for the highest price. Rather, you have to request information to get the MSRP. Furthermore, nothing beats one-of-a-kind. Want to learn to get right to the point without sacrificing emotion? The more you talk about them, the more clients you will earn. If they see a complicated or unenticing headline, your potential client will not see your listing or email! Simply send . Content isn't constantly simple to measure in the short-term. One round of edits is included. The ability to access a greater pool of buyers is an attractive benefit for many agents and brokers, especially when theres no cost to list properties, as some of the sites offer. Instead, your bio should again tap into those pain points and goals of your ideal client and while speaking in the second person demonstrate how much you understand where they are coming from. Not just any words though; you have to be very specific in the words that you use to be successful with NLP. 1. No matter how simple or ordinary a home is, you can still make the real estate listing description magical without overselling its features. Are the views spectacular? One of the most useful is being able to test different versions of your copy on a real live audience to see how they respond. Help buyers imagine themselves living there. Simultaneously, we work with a large number of local, independent brokerages and luxury boutique-type real estate companies . Bradenton, FL 34205. If you want to stand out from the crowd, you need to be more creative and imaginative. Second person is scientifically proven to be the most effective when it comes to psychology and sales copy in every industry. If you are selling a home and need a tested headline, go over to Google.com. ", "Being able to outsource listing descriptions streamlined the listing process tremendously. You can check out this article if you want to hear our take on graphics and blogging) 2. If you want a cheat sheet of descriptive real estate words that appeal to emotion, check out my guide to descriptive real estate words here: If youre writing ad copy, landing page copy, emails, website copy, or any copy with a title, you should always write at least three versions of your title and pick the best of the bunch. And, if youre spending thousands of dollars or more on a product, you better know what youre getting. 1. Want even more free resources? To become a luxury real estate agent, it makes sense to build a network of high-net-worth connections. Why do people buy high end and expensive products? During your consultation, we will discuss your specific copywriting needs and determine the package, and timeframe, that best accommodate your business. Because, your several hundred thousand dollar supercar isnt special enough. Dont feel bad because like I said, most people make this mistake. I would love to help you attract your ideal luxury property and affluent buyer clients and become the local real estate expert by providing you with the copy that you need to seduce them into hiring you for all of their luxury home marketing. Additionally, Burberry elaborates on the materials and premium construction in the product description. Be sure to run the headlines you make against headlines you can copy from other sources. Use terms like updated, upgraded, and even unbelievablemust see! Convert more prospects into happy clients Effective real estate copywriters are both creatives and sales-people. 1. Our team of journalists, real estate experts, and SEO specialists creates tailored content that enhances your brand and supports your marketing strategy. Whether you are talking to investors, board members, or employees, we can help you create materials that promote a common understanding, preempt conflict, and assist in the formation of a positive company culture. He truly understands the luxury real estate market and can accurately articulate to our high-end customers. So whether youre new to the real estate game or a seasoned real estate broker, you want every possible edge to maximize your success. Definitely has the high-end feel that we were looking for. Real Estate Copywriting Samples. It has a unique style that jumps from the page. Try discussing complex issues or writing one-liner jokes for your Twitter audience. Download Our Free E-book. You can find her expertise in sales and real estate content on Fit Small Business. Susan Greene Professional Copywriter Affordable Rates Orlando, Florida floridacopywriter@gmail.com (407) 578-5528. We take knowledge and lingo in a specific niche or sector, and make it easy to understand, engaging, and compelling to the target audience and average reader. See full bio. Whether you want them to download your e-book, click on your Facebook ad, or RSVP to your open house, the goal of copywriting never changes. Choose words such as luxurious, once-in-a-lifetime opportunity, classic, prime, choice, exclusive sophisticated, captivating, impeccable, high-end, landscaped and built-to-last. The beauty of using NLP in your real estate copy is that it is undetectable to the people reading it but is extremely powerful in causing people to take whatever action you want them to. Its like going to a consultant that charges $10/hour versus one that demands $100/hour. Established in 1978, GPK Luxury Real Estate is a boutique brokerage that specializes in selling residential properties in San Francisco's most desirable neighborhoods. Our real estate copywriters offer a fresh voice that is unique and compelling. ", "I've learned copywriting from big giants such as AWAI, Dan Lok, RMCB, Ramit Sethi, and Agora but I can effortlessly say Carmine has the wisest and most precise course on copywriting. Home Industries Commercial Real Estate. Id highly recommend any of my colleagues or professionals to connect with Luxury Presence. Most of your real estate transactions probably come from your network of friends, family, colleagues, and acquaintances. Visit Fiverr 6. The average commission rate for an Australian real estate agent ranges from 2% to 2.84% . Here are 10 tips to help you write your MLS listing description and real estate ads. Luxury Real Estate Advisor ID: 8577023. Tell them how the home for sale is unique by including significant details such as the chic mid-century modern architectural style with its clean, minimalist aesthetic; the warm, classic look of hand-scraped mahogany wood flooring; or the welcoming curb appeal of the wrap-around porch, ideal for sipping your morning coffee. . People dont care about data sheets. Like, really hard. (The price tag reflects this.). Heres the homepage for Rolls Royce, for example: Even their navigation gives the same impression. 41 Facebook Marketing Ideas For Realtors Its Time To Get Leads! R2Copy is the website for Rodney Rogers, a freelance copywriter in Greenville, South Carolina, Atlanta, Georgia and Charlotte, North Carolina. The best writers can do it in six words. Connect your local MLS to Facebook to promote all properties in your MLS or create any specific niche catalog of listing you want to sell using dynamic Facebook ads. Purchasing your course and coaching was a great decision. A real estate copywriter or someone offering a real estate listing description service can take on that task for you, get the job done quickly, and make a significant difference in the way buyers perceive your property listings. Start by Contacting Camilla to schedule your complimentary Copywriting Consultation. You'll work with a great team of writers, with real-world experience. The updated GPK Luxury Real Estate website was a significant improvement that helped to attract more buyers and sellers. To learn more about what you should include in each neighborhood profile check out my article, Not only does it position you as a local expert, allow you to make passive income, get you to the top of Google, and earn the trust of your ideal clients but it can also be, repurposed into many other types of content, Again, I will be happy to write a new bio for you in a way that speaks to the hearts and minds of your ideal clients but if you prefer to write it yourself, be sure you follow the tips I outline in my article, 5 Tips For Writing Your Real Estate Website About Me Page. Itll save you time and make you money. Your email address will not be published. Luxury copy aligns with how the brand presents itself. Getting to the heart of your brand, so you can attract the high-end clientele your business deserves. Sure you can simply create a summary of features, but why be bland when you can be grand? Corcoran - Be Home campaign. Also known in the industry as the Who's Who in Luxury Real Estate network, a global collection of the finest luxury real estate brokers in the world, this group of more than 1000 brokerage firms and 95,000 professionals in more than 65 countries collectively sells in excess of $190 billion of real estate annually, with an average sale price of $2,450,000. The whole point of a headline is tomake thearticle laser-focused around it. This BMW i8 and Louis Vuitton luggage collaboration is a great example: They both have audiences interested in high ends goods, allowing for effective cross-promotion. Still stuck? 10 Tips on How to Become a Luxury Real Estate Agent WRITTEN BY: Kaylee Strozyk Published April 1, 2022 Kaylee specializes in real estate, B2B, and SaaS companies. Even if you write the best email of your life, the body of your email won't matter if the recipient isn't interested in opening it. Most people can see right through b.s. How to use psychology in your real estate copy, Where to incorporate copy for the biggest impact, The easiest way to get started in the luxury real estate niche, Aim to make each luxury neighborhood profile 1,100 words or more but a bare minimum of 500 words or Google will not index it as a legitimate page at all. Once you have something down on paper, start editing. The above is the page for their new Continental GT V8. These ads have TESTED & PROVEN headlines that you can just copy. But others find theyre able to sell more homes. Susan Greene Professional Copywriter Affordable Rates Orlando, Florida floridacopywriter@gmail.com (407) 578-5528. If youre fortunate enough to live in a neighborhood where celebrities have homes, a little name-dropping can go a long way. Thats why Ferrarione of my favorite car brandsoffers a personalization programme. Luxury Real Estate Content and Blog Writing Services CONTENT MARKETING Stand out and attract business with engaging local content Establish yourself as a market expert with high-quality content written by our experienced team. UpNest, which helps match home sellers with realtors, says that all too often sellers neglect asking real estate agents about their ability to write listing descriptions. They worry that they wont be able to fit it. Click here. Its also an incredibly effective copywriting tactic. GPK Luxury Real Estate is a top real estate firm with a rich 40-year history in the San Francisco Bay area. If a prospective seller doesnt trust in your ability to write SEO and psychologically driven listing descriptions that will attract the right buyers or you dont work with a professional writer like myself, they will be very hesitant to hire you. Too much. 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