When equipment fails or deteriorates, PV plants can choose to either refurbish the equipment or replace it altogether. This is where the important role of social media influencers comes into play. Eventually, her blog started to gain recognition as it was nominated for Sundried Blogger Award in 2019 and ranked number one in thetop 10 green blogs. Nadineis the founder of the European Energy Consult. Numerous German bloggers, Youtubers and authors offer advice and inspiration in their contributions on issues like ethical fashion, zero waste and conscious consumption. The YouTuber published his first video in February 2012, and now releases a new video on his channel every Friday. This also motivated her to start her blog in 2015, with a desire to be the change and empower others to do the same. In 2014, she created her blog, Sustainably Chic, which serves as an online destination for sustainable fashion, green beauty & eco-lifestyle. The 26-year-old Diana zur Lwen used to produce videos of makeup tips and shopping hauls. Considering that in January 2022, the worlds population was 7.95 billion people, its clear to see how big Instagram influencers impact can be. Consequently, she founded Green Suitcase Travel, a lifestyle platform that showcases responsible travel. She uploaded her first video on YouTube in February 2016, 2 months after she quit her job to pursue her dream of running a business. We need political change. Their Instagram account shares photos and videos of young people taking action on social issues like climate change and conservation. If extreme minimalism is unfamiliar territory, learn from and be inspired by Youheum Son, one of the top sustainability influencers, a Youtuber and Intuitive Coach, whose work revolves around extreme minimalism and a low waste lifestyle. Today we will look at some of the top eco-friendly influencers that have been contributing actively in spreading the message of sustainability. JESSICA PURCELL @thoughtfullysustainable (4,383), TOP SUSTAINABILITY INFLUENCERS TO FOLLOW IN 2023- FAQ. Lauren Singer is an environmentalist, entrepreneur, blogger, and one of the top sustainability influencers who is a firm advocate of a zero-waste lifestyle. Top Voices is a series of lists that have been . We analysed nearly 3.8M sustainability posts from 25th June 2017 - 25th June 2018, looking at social influence as well as authority by analysing how much influencers are referenced on Twitter, Instagram, Facebook, YouTube, Forums, Blogs, News and Tumblr content. In the middle of its energy transition, check out the influencers of the renewable energy landscape. In its statement, the jury particularly praised the "Reduce, Reuse, Recycle" initiative - one of 3 pillars of our current sustainability strategy. The GfK Sustainability Index, published for the first time today, continuously examines the attitudes of German consumers regarding sustainability in a representative survey. Her IG feed is packed with tips on how to reuse common household items like toilet paper rolls. Florida-based Natalie Kay Costello, one of the best environmental influencers, used to be in the fast fashion industry for 7 years until she decided to leave and started working on something she deeply cares about sustainable fashion. Her mission is to create an accessible framework for how Black & Brown Indigenous communities absorb information, gain clarity & become more sustainably liberate. She became viral for collecting all of the waste she has created in a 16oz mason jar. As one of the top sustainability influencers, they started a cooking blog on the Vogue website in 2012. Talking about sustainability, one company that eventually comes to our mind is Akasa Airlines. Germany: How does its Kazakh oil deal benefit Russia? They claim to provide a simple, healthy approach to living that extends beyond the kitchen and employ gluten-free, grain-free and refined sugar-free dishes. Today, Instagram has become the ultimate Fashion Bible. As one of the top sustainability influencers, sheconducts a clinical nutrition practice, produces the Sustainable Dish Podcast, and lectures about human nutrition, sustainability, animal rights, and social justice across the world. Corporate spending on. Today, the two young women have 17.4 million followers on Instagram, with an engagement rate of 0.46%. Her Instagram is filled with attention-grabbing photos of her vegetarian recipes, ethical fashion, weekly grocery haul, and collected trashes, among others. Allison K. is a watercolor artist, one of the top sustainability influencers, and a thrifter who is behind the Instagram account @nonlocal.joy where she shares her successes and struggles with transitioning to vegetarianism, minimalism, and low impact lifestyle. Doreencurrently works as Managing Director at Energy Watch Group. We wanted to learn alongside our readers and take small steps in the right direction. Francesca Willow, one of the most famous environmental sustainability influencers in 2022, is an ethical lifestyle blogger and artist based in Cornwall, UK, who strongly believes that the way to achieve change is through a combination of consumer choice, intersectional collective action, and policy change. Sustainability content directly challenges the 'throwaway culture' espoused by the fashion industry. 18 and 24 (70%) and are enthusiastic about the topics of friends and family (37%) and sports and fitness (24.6%). They range from people who only buy used clothes to people who plug boutique brands. On Instagram, 8.6 million people follow her and engage at a rate of 2.98%. Here is our list of top 13 sustainability influencers you can follow on Instagram. Instagram and the like remain the primary business models for influencers. By 2025, 40 to 45% of the electricity consumed in Germany should come from renewable energies, according to the Renewable Energy Act (EEG). Please check your adblocker settings. Once an impulsive buyer of clothes, she realized the impact her shopping habits had on the planet, decided to turn away from it, and began her advocacy for responsible consumerism and ethical fashion. There are also Zero Waste Influencers in German-speaking countries, which have achieved a pioneering role here. During this event, people all over the world turn off their lights for one hour to raise awareness about climate change. Sustainability influencers Instagram use their platforms to share stories, thoughts, and advice on living more sustainably, from green fashion tips to composting at home. Do eco friendly influencers usually collaborate with influencer agencies? Melissa Hemsley is a chef, food columnist, best-selling cookbook author, and one of the Top Sustainability Influencers based in the UK, who is a proud advocate for sustainable and planet-friendly eating. What are some of the challenges grid operators face in the clean energy transition and what are some practical solutions? Some of the most well-known sustainability influencers Instagram include @greengirltravels, @leonardodicaprio, @earth_hour, and @happyhippie. Jhanneu has partnered with several trusted brands that promote ethical and eco-friendly products. With her talent in crafting, she created her own brand of ethically sourced ritual candles, wax melts, and charging crystals that she sells online through her website, Lunar and Wild. KAREN HOUSEL @sustainabledaisy (14.8K), 71. In the same manner, when influencers endorse a product that they genuinely like, they can inspire their followers to try it as well. Die Weltbank muss mutiger warden. Her followers, aged between 25 and 34, are mainly female (81.8%), while the main topics are of course restaurants and food (77%) as well as sports and fitness (52%). Diese starken Frauen wollen Vorbilder sein, neue Werte vorleben und inspirieren statt missionieren. 5.78 million people follow the 34-year-old on YouTube, 4.5 million on Instagram (engagement rate 2.2%) and 1.3 million on Tiktok (engagement rate 17%). Why are sustainability influencers Instagram so popular? She is currently a professor of Energy Economics and Energy Policy at Leuphana Universitt Lneburg. Influencers are estimated to be an $8 billion ecosystem, and their authority is undeniable. For the most part, the 29-year-old is followed by women (71.6%). Sarah Roberston Barnes Sarah, an environmental influencer, is all about living more sustainability in the suburbs and helping parents navigate a low waste life with their kids, which is no easy feat. Eco-friendly influencers: #1. Valeria Hinojosa is a Bolivia-born social entrepreneur, certified yoga instructor, travel and lifestyle blogger, and one of the Top Sustainability Influencers who is currently based in Miami. Her actual name is unknown. Photo: Andreas Plata RNE Being a graduate of Psychology, Environmental Studies, and Marketing at the same time, Kamea Chayne, one of the top sustainability influencers, made it possible to come up with a holistic approach to sustainability and wellness. Shae hopes that, through her blog, she can empower women to be more conscious about their purchasing decisions without sacrificing beauty or being their best selves. VALERIA HINOJOSA @waterthruskin (173K), 9. According to a study by the Bitkom digital association,one out of two social media users says they have difficulty distinguishing advertising from content. He has a business background and focuses on the different strategies of renewable energies and developments such as digitalisation in the field. With more than 20 years of experience in the energy sector, Mirko has mainly been leading and training big teams in various companies. Common topics offered by sustainability Instagram influencers include using less water, reducing electricity consumption, transitioning to a plant-based diet, reusing materials, shopping at thrift stores and secondhand markets, using natural cleaning products, and investing in renewable energy. By sharing these stories on the platform, sustainability influencers Instagram help to educate others about the need for sustainable practices. I want to raise awareness through my account, impart knowledge and inspire people to imitate. Julian Claen, known by the alias Julienco, has been publishing lifestyle videos on his YouTube channel since July 2014. A structural model with the three constructs of age, influencers and sustainability awareness is tested with LISREL on a sample of 788 consumers, complemented with focus groups and interviews to . Holly runs her Instagram account @hollyrose.eco and her blog HollyRose.Eco, where she writes in a way which enhances [her] readers nature relatedness, encouraging relationships of reciprocity with all living things.. The audience of the Rostock-born and Berlin-based influencer is mainly male (67.7%), and interested in sports and fitness (32%) and TV and film (28.9%). She quickly began supplying the market with non-toxic and environmentally friendly washing solutions. How much do sustainability Instagram influencers usually make? Earth Hours Instagram account shares photos and videos from events around the world, as well as educational content about climate change. Given the rise of social media, social media influencers have become an essential part of marketing agencies' strategies. With years of experience in waste management, Jonathan Levy, a.k.a The Zero Waste Guy, one of the most famous male sustainability influencers in 2022, has become one of the most sought-after Environmental Consultants in the US. Its also important that followers of sustainability influencers Instagram are actively engaging with their posts so that your message will reach a wide audience. Ulrichis specialized in Blockchain for Renewables, PV system integration and PV development at a global scale, among others. Craig Sams & Jo Fairley Sams was an organic pioneer, opening Britain's first natural food shop in 1969. Instagram: 4,1m Subscribers, YouTube: 931.286 Subscribers, Facebook: 100.872 Likes (Febr. The other top 4 brands were Google Cloud, SAP, Microsoft and LG Electronics. Whether sustainability, fair fashion or vegan lifestyle, all topics are covered and encourage reflection. HOLLY NOAKES @sustainable_holly (18.1K), 67. . are 20 years old and want to use social media to draw attention to things that [they] care about, as they told, , in an interview. CELINE ORSATTI @lesswaste_birdie (4,580), 98. SAMANTHA WHITE @livingwastefree (24K), 51. Collaborations between eco friendly influencers and influencer agencies can be mutually beneficial for both parties. From influencers and podcasters to transport activists and bakeries - never before have so many different people taken part in the German Action Days on Sustainability as this year. andysparkles.de. For example, images on Instagram have 23% more engagement than on Facebook, and videos even reach 38% more engagement. 10. This is why she created Sustainable Daisy to be an accessible platform for every woman looking for a moresustainable,eco-friendlywardrobe, beauty routine, and lifestyle. For many of us, 2020 is the year we've made the resolution to do our small part to contribute to a more sustainable way of living. She shares practical tips and practices on how to live a zero-waste lifestyle through her Instagram, YouTube channel, and blog. Find top Instagram influencers in Germany. STEPHANIE DAVIES @stephidavies (13.7K), 77. Shes authored two books and assisted in the production of Soft Slaughter, a short film that received a real food media prize. This made her believe personal finance is just as important as zero waste living if you truly want to live a sustainable life. She worked in various companies in Europe and the United States and is currently an electrical engineer at Vattenfall, one of the biggest electricity suppliers in Germany. At that time we had no idea what a sustainable lifestyle could look like, says Werner. 2019) Pamela Reif. discussing topics such as sustainability, social justice, feminism, green tech, and more. Users are most interested in news (36.5%), discovering new content (25.5%), and finding out new things to do (23.8%). When it comes to the sustainability journey, Destiny, one of the best environmental influencers, chooses progress over perfection. Robert also has a PhD in political science. Her blog Sustainable in the Suburbs is designed to make a low waste lifestyle easily accessible in the suburbs. Luca started his internet career with gaming videos that he publishes on his channel that was initially called ConCrafter, but has since been renamed Luca, Luca and finally laserluca. In 2016, the Sdkurier still wrote about the German YouTube dream couple, but in May 2022, the Cologne-based influencer confirmed their separation. Michaelis the Director of Operations at ib vogt GmbH. Erin was a consultant on the award-winning TV show War On Waste and helped organized several environmental groups such as Plastic Bag Free Victoria, Zero Waste Victoria, and Zero Waste Festival. In June 2015, they started posting videos on Musical.ly, which as we all know became TikTok. It started as a hobby and eventually became a full-time business. She slowly cut off plastic use, switched to eco-friendly products, eat plant-based food and use inexpensive clothing. Through her Instagram account, she encourages others to just focus on what they can do today and what they have already achieved. The pair are 20 years old and want to use social media to draw attention to things that [they] care about, as they told STERN, the German online magazine, in an interview. One thing has always been true to Xis core: less stuff & more adventures. Environmental influencers use their large followings and platforms to spread awareness and motivate action on behalf of our world. , with an engagement rate of 0.46 % to either refurbish the equipment or replace it.. Greengirltravels, @ earth_hour, and more followings and platforms to spread awareness and motivate action on of... 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